General features
Shopify is the leading cloud-based, multichannel commerce platform, designed for small and medium size businesses. It handles all the technical and procedural elements of eCommerce including the checkout function, payment processing, shipping, communicating with customers, and generating reports about your business performance.
Online Shopify store includes a built-in mobile commerce shopping cart. Your customers can browse and buy from your store using any mobile phone or tablet. Every template comes with its own intuitive settings so you can quickly and easily customize your online store. It receives automatic shipping rates from major shipping carriers like UPS, USPS, and FedEx.
Shopify allows you to set up shipping rates by fixed-price, tiered pricing, weight-based, and location-based rates. From bitcoin to PayPal to iDEAL, Shopify integrates with over 100 external payment gateways from around the world. It integrates with apps like Ordoro, Inventory Source, and eCommHub, making it easy to set up your dropshipping business.
Shopify allows to fulfill one or multiple orders with just one click, making your daily order management a breeze. Search Engine Optimization (SEO) features of Shopify will help your website rank higher in search results so customers can find you. It also allows you to sell on Facebook.
Newer Innovations
You automatically get a built-in fraud analysis feature, When you use Shopify Payments. This feature your attention to potentially fraudulent orders. This can help you to avoid chargebacks and losses. Every shopify store includes a 256-bit SSL certificate to keep your customers’ information and business data secure.
Shopify provides unlimited bandwidth so; you’ll never be charged based on the number of visitors or traffic to your store. You receive unlimited email forwarding when you buy a domain name with Shopify. You can manually create an order that you took offsite then email your customer a receipt with the full order details.
Staff accounts allow your staff to complete basic admin tasks while restricting their access to sensitive information. Staff accounts also let you see updates and changes made by each staff member in your store’s timeline.
Shopify has a well-organized dashboard making it really easy to find what we are looking for using the search box. Shopify encourage repeat shopping by enabling customer account creation at checkout. Your customers can also check out as a guest without creating an account. You can also categorize and export customer lists based on location, purchase history, and more. It also gives you finances summary to see an overview of your sales, payments, and pending sales data. You can boost sales by creating discount codes, promotions and gift cards from Shopify admin.
Shopify provides better navigation experience to clients and visitors. To improve SEO Google Analytics works with your online store, so you can track sales, visits, and referrals. Also, you can see where your visitors come from, and how they found your online store.
Why use it?
Shopify’s every template comes with its own intuitive settings so you can quickly and easily customize every facet of your storefront.
Shopify includes many sales channels that merchants can use to sell products and reach more customers. Sales channels includes online store, Shopify POS, social media integration etc.
The Shopify support team is so helpful and is available 24/7 for live support.
Industry’s Positive Comments
Customers says that Shopify is well organized and Easy to navigate such as any social media platform. Also, it is fully-hosted, customer won’t have to worry about server maintenance and costs
Customers comment that it is easy to manage so everyone, experienced or not can manage a Shopify store. It allows you to create an online store without knowledge or technical expertise with just 3 simple steps.
Customers says that Shopify is a very popular platform which makes it very easy to find plugins for their store, these plugins make their site can incorporate new features that do not exist by default. Many of them are really useful for tasks such as stock management or importing products from other stores.
Needs Improvement
Some customer finds it difficult to have business sell overseas because It does not allow you to make your own shipping rates in other countries. Also, some countries have restricted payment gateways who processes credit cards.
Some customer says that checkout page is limited to customize It would be amazing if this section could be as flexible as other options of the platform.
Similar Products in Industry
Other cloud-based ecommerce software products available in market are Aptos, Magento Os, BigCommerce, Miva, NetSuite, Unilog, Insite Software, Kibo, Sitecore, VTEX, Skava, Ecwid, GoCentral Online Store, 2Checkout etc