Salesforce B2C Commerce
General features
Salesforce B2C Commerce is a cloud-based ecommerce platform to drive consumer engagement across all devices, channels and geographies.
Salesforce B2C Commerce Includes features that are valuable to B2C transactions. For example, extend your reach by merging digital commerce with various channels such as apps, social media and offline store.
Salesforce helps B2B businesses get to market faster and increase online sales, give business buyers a personalized, easy, shopping-like experience, reduce costs, save time, and customize sites by industry.
Salesforce automate order fulfillment, process payments and generate invoices automatically.
It’s ecommerce search and navigation help shoppers find what they want fast, make it easy for your shoppers to buy it, and they keep coming back.
It provides a drag-and-drop interface to build and launch campaigns and promotions easily for marketing purpose.
Newer Innovations
It’s AI Einstein learns based on previous user behavior and delivers customized product recommendations for each customer.
AI Einstein Search Dictionaries resolves missing search terms with automatically generated synonym lists to guarantee relevant, robust search results.
It’s Einstein Search offers type-ahead suggestions personalized to every shopper that helps to reduce abandoned searches.
It’s AI-powered shopping basket analysis dashboard allows to interpret purchasing behavior to optimize your product bundles.
Einstein Predictive Sort automatically pull category pages and search results that help shoppers find what they are looking for.
Why use it?
Ecommerce with AI tracks customers behavior that helps to improve shopping experience.
Provide better business outcomes by improved customer experience.
By empowering your customers with self-service tools and guided experiences, you can reallocate both time and money.
Salesforce B2C Commerce provides better customer support.
Industry’s Positive Comments
Salesforce B2C Commerce helps to track the number of times a potential client was contacted, it gives us the ability to respond to the needs of our clients and so we are able to give them a solution.
It’s very user friendly as it allows you to search orders for a specific time frame.
Saleforce analytics and reporting function gives its users the ability to expand their campaign capacity. As a result, overall productivity can be increased and profit will increase enormously.
It can be used for various tasks within the B2C eCommerce department, such as an aid for advertisements, coupons, content, fulfillment, social media, email, sales tracking and more. Every department can work together to check up on our valued customers.
Saleforce is scalable, seamless upgrades. A roadmap completely handled by salesforce and we don’t have to worry.
Needs Improvement
The development sandbox environment is slow compared to a production environment. The performance needs to be improved.
This tool is highly configurable so it requires lots of training.
Salesforce Commerce Cloud Digital is expensive to operate and requires licensing and cloud space. License cost for small business makes Salesforce Commerce Cloud as an option to discard.
Similar Products in Industry
Other E-Commerce software products available in market are SAP Commerce Cloud, Magento OS, Oracle Commerce, HCL Commerce, Digital river, WooCommerce, BigCommerce, Ecwid, FastSpring, GoCentral Online Store, Miva, 2Checkout etc