General Information
Google Analytics 360 can keep a close eye on your website’s traffic, can track your performance. Data presented in easy to digest visual graphs and the ability to go very granular. Google Analytics 360 has quicker turnaround times for results with a Data-Driven Attribution model. It has G-Suite pack and can be accessed using PCs, IOS, and Smart Phones.
Newer Innovations in the Google Analytics 360
Google Analytics 360 has many innovative features like built with large organizations in mind, provides you separate data for each stakeholder and web properties, its interface, pretty simple and efficient.
Google Analytics 360 has integration with salesforce for data analysis, also has unlimited data access and data showing so simple even for Layman to understand. Google Analytics 360 ability to monitor our owned and paid media campaigns. Convenient e-commerce tracking
Why we use Google Analytics 360 ?
Google Analytics 360 provides you native integration of different Google products, announcing capacities like information freshness, tested reports. Google products are very straightforward and easy to use.
Google Analytics 360 can maximize digital revenue and has Super detailed analytics for businesses.
Industry Positive Comments
Some of the many positive feedback received are that it has a beautiful interface, like the technical support provided. Tracking in this version is easy and good, easy to set up the GTag. Google Analytics 360 real-time reporting is really beneficial.
Needs Improvement
Some of the customers expect improvement such as the dashboard could be more customizing, sidebar is too busy and has too many drop downs, components are not completely independent. Google Analytics 360 user interface could be improved. Potentially not as useful for small businesses.
Similar Products in the Industry
Some of the similar search products in the industry are Adobe Analytics , Quantum Metric, Siteimprove, Acoustic Analytics, Pendo , Google Tag Manager, Parse.ly, Heap and Amplitude.