General Information
Google Analytics is a free analytics Web service built on robust analytics google cloud platform with conversion tracking and filters. Google Analytics can create custom reports, personalized dashboards, and segments. It also has an awesome Google Tag Manager with granular data.
Newer Innovations in the Google Analytics
With Google Analytics we are able to see where my traffic is coming from. It is a really great tool, especially when users don’t have pixels set up on your site. Its marketing tools create traffic and conversions detail reports easily. Google Analytics can find out which pages are the most visited on your site; integration via Adwords and visual reports makes it easy to understand the data. Google Analytics is able to monitor campaigns and allows to handle multiple websites under the same account.
Why we use Google Analytics?
Google Analytics is useful to use as it helps to figure out the performance of a webpage, able to streamline my reporting. Google Analytics Conversion attribution modeling can be easily achieved. Its data equipment is really powerful.
Industry Positive Comments
Some of the positive use feedback includes that its leaves no stone unturned in my website analysis, great user multi-level access to the dashboard, gives us all the visitors’ metric & dimension data. Google Analytics is very easy to signup and then integrate with any website. It is the best visitor tracking system.
Needs Improvement
Some of the customers expect improvement in their complex dashboard . Some believe that not too many resources is online, thereby making new users difficult to leverage and integrate data with other platforms.
Similar Products in the Industry
Some of the similar search products in the industry are Adobe Analytics , Google Analytics 360, Quantum Metric, Siteimprove, Acoustic Analytics, Pendo, Google Tag Manager, Parse.ly, Heap, and Amplitude.