General features
Cision communications is an integrated public relations (PR) software platform that allows users to reach out to the right influencers to help spread their message. It allows user to connect to a media database of more than 1.6 million contacts including social media influencers and journalists. Cision provides multichannel promotion across earned, paid and owned channels for maximizing the impact of the content. It also provides facilities such as advance media and image monitoring without hashtags, real time alerts and global human analytics.
Newer Innovations
Cision Communications allows monitoring across channels and listening to millions of daily news stories, broadcast and social channels online and with print publications and provides access to millions of online news websites, blogs and forums. It provides trending and emerging topics to find key influencers and gain brand and competitive insights. Cision provides the access to its database of more than 1.6 million media contacts, outlets and editorial opportunities. It allows creating a Multichannel Content Strategy that boosts the results of user’s programs to create a content strategy with an integrated content calendar. Cision allows users to create more compelling content with its high-impact communications and predictive insights. It also provides a world-class editorial staff for assessing content before sharing it.
Why use it?
Cision Communication cloud platform provides millions of media channels to access content. It allows building relationship with key influencers in the market to target the audience. Cision also provides multichannel promotion across earned, paid and owned channels and content visibility.
Industry’s Positive Comments
Some of the positive comments of the people in the industry are –
Cision is easy to navigate and saves a lot of time in gathering this information.
It is a very easy system to use.
Cision has the most accurate analytics there are.
It is great for initial research
Cision Cloud is one cost effective tool to gain needed visibility
Needs Improvement
Some of the people in the industry want it to increase the number of podcasts and also it could include an option to monitor social media coverage separately. Its add-ons are bit expensive for small organizations.
Similar Products in Industry
Other Similar products available in market are Muck Rack, PRgloo, Cision Media Database, Meltwater, Business wire, LexisNexis Newsdesk etc.