“Content marketing” – User Story Backlog – Catering “AIDA (Attention
1. User Story: As a digital marketing manager, I want to create a content marketing strategy to increase brand awareness …
Read More“Advertising campaigns” – User Story Backlog – Catering “AIDA (Attention
1. Precondition: The company wants to launch a new advertising campaign to increase brand awareness and drive sales. – Post …
Read More“Email marketing” – User Story Backlog – Catering “AIDA (Attention
1. User Story: As a marketing manager, I want to create an email marketing campaign to attract new customers and …
Read More“Email marketing” – User Story Backlog – Catering “AIDA (Attention
1. User Story: As a marketing manager, I want to create an email marketing campaign to attract new customers and …
Read More“Sales presentations” – User Story Backlog – Catering “AIDA (Attention
1. Precondition: The sales team has identified a potential customer and scheduled a sales presentation. Post condition: The customer is …
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